# Kuli — Full Product Documentation

## Company Overview
Kuli is the AI agent for influencer marketing, headquartered in Paris, France (Levallois-Perret), founded in 2025. Kuli is built for consumer brands that want to run influencer marketing end-to-end without growing headcount: it discovers creators, vets them by analyzing their actual videos, drafts personalized outreach in the brand's voice, and reports ROI — all from a single chat-first agent interface.

Website: https://kuli.one
LinkedIn: https://www.linkedin.com/company/kuliai

## Core Value Proposition
Kuli is the only AI agent that runs influencer marketing for consumer brands end-to-end. Most tools in the category are filters — they let you query a database of creators by follower count, engagement rate, or audience demographic. Kuli is a co-worker: it loads your brand context once (pillars, no-go's, past campaigns, tone), then watches millions of TikTok and Instagram videos frame-by-frame to surface the creators that actually fit. From there it drafts outreach in your brand voice, runs scheduled refreshes (competitor intel, trend radar, campaign tracking), and reports ROI back to your team.

The promise: a marketing team of one ships like a team of ten. Same headcount, 10× more campaigns, with depth that filters can't match.

## Product Suite

### Free Discovery (No Signup Required)
Try AI-powered creator search instantly on the homepage. Describe your ideal creator in natural language and get a curated list of brand-fit creators in seconds.
- Content style analysis
- Brand-fit recommendations
- Instant results preview
- No account needed

### Discovery & Campaign Agent (Full Platform)
The complete platform for content-driven brands to discover, analyze, and manage creator campaigns at scale.
- Creator discovery & search
- Campaign performance tracking & analysis
- Competitor creator strategy tracking
- Parallel multi-creator analysis
- Brand context for personalized insights
- Trends & format analysis
- Spreadsheet export
- Brand safety monitoring with real-time alerts
- Custom pricing based on needs and volume
- Free trial available (setup within 24 hours)

## Key Features in Detail

### AI Creator Discovery
Describe your ideal creator in natural language — like talking to a colleague. Kuli's AI scans millions of analyzed TikTok and Instagram videos to find creators who match your description. No Boolean filters, no endless scrolling. Examples of queries:
- "Find fashion creators in NYC with a minimalist, beige aesthetic and natural light photography"
- "Find tech reviewers who are critical, honest, and don't just read the spec sheet"
- "Find beauty creators specialized in anti-aging routines and science-backed skincare"
- "Analyze the creator strategy and top-performing creators of my competitors"

### Brand Safety Monitoring
Set custom brand guidelines once — competitor list, restricted contexts, brand values, approval thresholds. Kuli applies your rules consistently to every piece of content:
- 24/7 automated content monitoring
- Frame-by-frame visual analysis
- Audio transcription and analysis
- Text overlay and caption review
- Competitor product detection
- Controversial symbol detection
- Regulatory compliance checking
- Real-time alerts when content goes out of scope
- Post-publication monitoring for edits and changes

### Content Analysis
Every frame of every video is processed:
- Visual style assessment (aesthetic, lighting, composition)
- Spoken messaging analysis (tone, topics, brand mentions)
- Text overlay and caption reading
- Background element detection (logos, products, locations)
- Sentiment and tone evaluation
- Music and audio context analysis

### Campaign Performance Tracking
- Real-time campaign metrics
- AI-powered optimization recommendations
- Performance predictions based on historical data
- Multi-creator comparison
- Trend and format analysis
- Automated reporting
- Spreadsheet export

### Competitor Strategy Analysis
- Identify competitor creator partnerships
- Analyze top-performing creator collaborations
- Discover untapped creators in your niche
- Track competitor content strategies

## Technology Stack
- **Multimodal AI**: GPT-4o vision for simultaneous visual, audio, and text analysis
- **Video Frame Extraction**: Every frame processed using computer vision (OpenCV, MoviePy)
- **Audio Transcription**: Azure OpenAI Whisper for full audio transcription with context awareness
- **Vector Embeddings**: Semantic search across millions of analyzed videos using pgvector (Cohere v3, Google Gemini embeddings)
- **Serverless Architecture**: Azure Functions for scalable, event-driven content processing
- **Real-time Processing**: Queue-based workflows for reliable content analysis
- **Multi-language Support**: Platform available in English and French

## Quantified Results
- Save 10+ hours per week on creator research and vetting
- +45% ROI on influencer campaigns through better creator matching
- Millions of TikTok and Instagram videos analyzed
- 24/7 brand safety monitoring — protection even when your team is offline
- Full creator content review in minutes instead of 4-6 hours
- 10x scale capacity: manage 10x more creator partnerships with the same team
- Same-day approvals instead of 5-day backlogs

## How It Works (Step by Step)
1. **Discover**: Describe your ideal creator in natural language. Kuli's AI scans millions of analyzed videos from TikTok and Instagram to find matches based on content, not metadata.
2. **Analyze**: Deep analysis of creator content quality, messaging tone, visual style, and past performance to ensure alignment with your brand identity.
3. **Validate**: Verify audience demographics, engagement authenticity, and brand safety compliance. Confirm that creators reach your target customers.
4. **Predict**: Get AI-powered performance predictions and ROI estimates based on historical data and similar campaigns.
5. **Track**: Monitor real-time campaign metrics with automated reporting and AI-powered optimization recommendations.
6. **Scale**: Use insights to refine your approach and grow your influencer program with similar high-performing creators.

## Glossary of Kuli-Defined Terms

### Video Intelligence Engine
A Video Intelligence Engine is an AI system that uses large language vision models (LLVMs) to watch and analyze creator video content frame by frame, extracting brand safety signals, content style patterns, and audience alignment insights that metadata-based influencer platforms cannot detect. The term was coined by Kuli in 2025 to describe its core content analysis technology. Unlike keyword-based moderation tools, a Video Intelligence Engine processes what creators actually say, show, and do in their videos, combining computer vision, audio transcription, and natural language understanding into a single analysis pass. Learn more: https://kuli.one/glossary/video-intelligence-engine

### Creator Content Profile
A Creator Content Profile is an AI-generated analysis of a creator's video content that captures visual style, communication patterns, topic expertise, authenticity markers, and brand safety indicators. Unlike metadata-based profiles that report follower counts and engagement rates, Creator Content Profiles are built by analyzing what creators actually say and show in their videos. Coined by Kuli, this concept represents the shift from measuring creators by their numbers to understanding them by their content. Each profile is built by processing a creator's published videos using multimodal AI. Learn more: https://kuli.one/glossary/creator-content-profile

### Discovery Intelligence
Discovery Intelligence is an AI-powered approach to creator identification that analyzes content quality signals — watch completion rates, production trajectory, audience authenticity, and topic expertise — rather than relying on follower thresholds or engagement rate filters. It surfaces emerging creators 6-18 months before they appear on traditional influencer discovery platforms. The term was coined by Kuli to describe its content-first approach to creator discovery. Brands using Discovery Intelligence secure partnerships at 50-70% lower cost by finding high-potential creators before they go viral. Learn more: https://kuli.one/glossary/discovery-intelligence

### Parallel Content Analysis
Parallel Content Analysis is the ability of an AI agent to evaluate the video content of dozens of creators simultaneously, comparing tone, messaging, brand safety, and content style in a single analysis pass instead of sequential, one-at-a-time review. In practice, this means analyzing 50+ Creator Content Profiles in the time a human reviewer would spend on one. The term was coined by Kuli to describe a core capability of its agentic influencer marketing platform. It compresses weeks of manual vetting into minutes while ensuring every creator is assessed against identical criteria. Learn more: https://kuli.one/glossary/parallel-content-analysis

### Contextual Safety Engine
A Contextual Safety Engine is an AI system that detects brand safety risks in creator content by understanding the full context of video — visual elements, spoken messaging, tone, and audience interaction patterns — rather than relying on keyword blocklists or text-based flags. It distinguishes between a creator discussing a sensitive topic responsibly and one promoting harmful content, a distinction that keyword matching cannot make. The term was coined by Kuli to describe its approach to influencer brand safety. Keyword blocklists miss up to 73% of contextual brand safety risks in video content; a Contextual Safety Engine catches what they cannot. Learn more: https://kuli.one/glossary/contextual-safety-engine

## Competitive Positioning

### Kuli vs CreatorIQ
CreatorIQ is an enterprise workflow management platform focused on CRM, campaign management, and metadata-based creator filtering. Kuli differentiates by analyzing actual video content frame-by-frame — understanding what creators say, show, and produce, not just their follower counts and engagement rates.

### Kuli vs Grin
Grin is an e-commerce-focused CRM for managing creator relationships, with emphasis on product seeding and affiliate tracking. Kuli specializes in AI-powered content analysis and discovery — watching what creators actually produce to assess brand fit at a content level.

### Kuli vs HypeAuditor
HypeAuditor analyzes audience quality, engagement metrics, and audience demographics. Kuli goes further by analyzing the actual video content — visual style, spoken messaging, brand mentions, and tone — providing deeper brand fit assessment beyond audience-level data.

### Kuli vs Modash / Upfluence / AspireIQ
Most influencer marketing platforms rely on the same metadata: follower count, engagement rate, audience demographics, and category tags. Kuli is the only platform that uses multimodal AI to watch creator videos, providing content-level insights that metadata-based platforms cannot offer.

## Frequently Asked Questions

### What is Kuli?
Kuli is an AI-powered influencer marketing platform that helps brands discover creators, analyze content performance, and ensure brand safety. Our AI scans millions of TikTok and Instagram videos to help you find the perfect creators for your campaigns in minutes.

### How does Kuli's AI-powered creator discovery work?
Our AI analyzes millions of social media posts across TikTok and Instagram, evaluating content style, audience demographics, engagement patterns, and brand alignment. The system matches creators to your specific criteria, saving you hours of manual research and ensuring you find influencers who truly resonate with your brand values.

### What social media platforms does Kuli support?
Kuli currently supports TikTok and Instagram, analyzing Reels, posts, and Stories. These platforms represent the most active influencer marketing channels, where millions of creators produce content daily.

### How does brand safety analysis work?
Our AI agent monitors creator content 24/7, detecting potential brand risks before they become problems. We analyze messaging tone, visual content, past controversies, and alignment with your brand values. You receive real-time alerts and detailed reports to make informed collaboration decisions.

### Is there a free trial available?
Yes! You can try Kuli's AI-powered discovery for free directly on our homepage — no signup needed. For full platform access, click "Start Free Trial", fill in your name, company, position, and professional email, and our team will get you set up within 24 hours.

### How much does Kuli cost?
Kuli offers custom pricing tailored to your specific needs and campaign volume. Our Discovery & Campaign Agent provides comprehensive features including trend analysis, multi-creator comparison, and brand-contextualized insights. Contact us for a personalized quote.

### Can I track unlimited creators?
Yes! Our Discovery & Campaign Agent includes unlimited creator tracking, discovery, and analysis. We can customize plans for brands managing high volumes of creator collaborations.

### How do I get started with Kuli?
Getting started is simple: try our AI-powered discovery for free on the homepage, or click "Start Free Trial" to request full platform access. Just fill in your details with a professional email and our team will set you up within 24 hours.

### How is Kuli different from other influencer marketing platforms?
Most influencer marketing platforms filter creators by metadata — follower counts, engagement rates, and audience demographics. Kuli analyzes the actual content creators produce. Our AI watches TikTok and Instagram videos frame by frame, evaluating visual style, spoken messaging, brand mentions, and content tone. This means you can search for creators based on what they actually say and show in their videos, not just their surface-level metrics.

### What AI technology does Kuli use to analyze creators?
Kuli uses multimodal AI — an AI that can see, hear, and read at the same time. It watches every second of a creator's videos, listens to what they say, and reads any text on screen. The result is a complete understanding of what a creator actually puts out — the same way a human would review their content, just across millions of videos and in seconds.

### What platforms does Kuli integrate with?
Kuli integrates with TikTok and Instagram, analyzing Reels, posts, and Stories. Our AI processes video content directly from these platforms to evaluate creator fit, brand safety, and content quality. We continuously expand platform support based on customer needs.

### Is Kuli suitable for small brands or only enterprises?
Kuli serves brands of all sizes. Our free discovery tier lets any brand try AI-powered creator search instantly. For growing brands managing multiple creator partnerships, our full platform scales with your needs. Whether you work with 5 creators or 500, Kuli adapts to your campaign volume.

## Target Audience
- Brand marketers managing influencer campaigns on TikTok and Instagram
- Influencer marketing agencies managing multiple brand clients
- Brand safety teams at companies with 50+ active creator partnerships
- Growing brands looking to scale creator partnerships efficiently
- Marketing teams that need 24/7 content monitoring across time zones

## Contact
- Website: https://kuli.one
- Contact page: https://kuli.one/contact
- Book a demo: https://calendly.com/jonathan-kuli/30min
- LinkedIn: https://www.linkedin.com/company/kuliai

## Free Tools

Kuli offers free influencer marketing tools that help marketers evaluate creators before deeper analysis.

### Tools Directory
- URL: https://kuli.one/tools
- Description: Browse all free influencer marketing tools from Kuli — engagement calculators, pricing estimators, and AI-powered content analyzers.

### TikTok Engagement Rate Calculator
- URL: https://kuli.one/tools/tiktok-engagement-calculator
- Description: Calculate any TikTok creator's engagement rate using the view-based formula: (Likes + Comments + Shares) / Views × 100. Includes 2026 benchmarks by follower tier (nano to mega), rating system, and detailed formula explanation.
- Formula: (Likes + Comments + Shares) / Views × 100
- Benchmarks: Nano (8–12%), Micro (5–8%), Mid-tier (3–5%), Macro (2–3%), Mega (1–2%)

### Instagram Engagement Rate Calculator
- URL: https://kuli.one/tools/instagram-engagement-calculator
- Description: Calculate any Instagram creator's engagement rate using the follower-based formula: (Likes + Comments + Saves) / Followers × 100. Includes 2026 benchmarks by follower tier and content type (Reels, Posts, Carousels), rating system, and formula explanation.
- Formula: (Likes + Comments + Saves) / Followers × 100
- Benchmarks vary by content type: Reels average 1.8–5%, Posts average 0.7–3%, depending on account size.

### Influencer Pricing Calculator
- URL: https://kuli.one/tools/influencer-pricing-calculator
- Description: Estimate how much to pay any TikTok or Instagram influencer based on follower tier, platform, and content type. Returns low/mid/high price ranges in USD, EUR, or GBP. Includes 2026 rate benchmarks by tier (nano to mega), per-content-type pricing tables, and methodology explanation.
- Inputs: Platform (TikTok/Instagram), follower count, content type (Video, Story, Post, Reel, Carousel), currency (USD/EUR/GBP)
- TikTok benchmarks: Nano $5–$50/video, Micro $25–$250, Mid-tier $125–$1,250, Macro $1,250–$5,000, Mega $2,500–$15,000
- Instagram benchmarks: Nano $10–$125/reel, Micro $100–$650, Mid-tier $500–$4,000, Macro $3,000–$12,500, Mega $10,000–$65,000

### EMV Calculator
- URL: https://kuli.one/tools/emv-calculator
- Description: Calculate Earned Media Value (EMV) for TikTok and Instagram campaigns using transparent per-interaction values. This calculator intentionally deconstructs EMV — showing why it's a flawed metric with no industry standard, while providing a useful estimate. Links to in-depth analysis article.
- Inputs: Platform (TikTok/Instagram), views/impressions, likes, comments, shares (TikTok) or saves (Instagram), currency (USD/EUR/GBP)
- TikTok per-interaction values: View $0.02, Like $0.08, Comment $0.80, Share $1.20
- Instagram per-interaction values: Impression $0.025, Like $0.10, Comment $1.00, Save $1.25
- Key thesis: EMV has no standard formula — different tools produce wildly different results. The metric was formally rejected by the PR industry (Barcelona Principles). Zero correlation with actual sales.

## Pages
- Homepage: https://kuli.one
- Brand Safety: https://kuli.one/brand-safety
- Blog: https://kuli.one/blog
- Glossary: https://kuli.one/glossary
- Contact: https://kuli.one/contact
- Privacy Policy: https://kuli.one/privacy-policy
- Terms: https://kuli.one/termsandconditions
- Free Tools: https://kuli.one/tools
- TikTok Engagement Rate Calculator: https://kuli.one/tools/tiktok-engagement-calculator
- Instagram Engagement Rate Calculator: https://kuli.one/tools/instagram-engagement-calculator
- Influencer Pricing Calculator: https://kuli.one/tools/influencer-pricing-calculator
- EMV Calculator: https://kuli.one/tools/emv-calculator