# Kuli

## About
Kuli is the AI agent for influencer marketing — built for consumer brands. It runs the full lifecycle (discovery, vetting, outreach, reporting) end-to-end so a marketing team of one ships like a team of ten. Unlike platforms that filter creators by metadata (follower counts, engagement rates), Kuli's agent watches actual creator videos frame-by-frame, dissecting brand safety, content style, audience signals, and brand fit — then drafts personalized outreach in the brand's own voice and reports campaign ROI on a schedule.

## Key Features
- AI creator discovery: Describe your ideal creator in natural language and Kuli finds matches from millions of analyzed videos
- Brand safety monitoring: 24/7 automated content analysis against custom brand guidelines
- Content analysis: Frame-by-frame video review for brand fit, competitor mentions, and tone alignment
- Campaign performance tracking: Real-time metrics and AI-powered optimization recommendations
- Competitor strategy tracking: Analyze competitor creator partnerships and content strategies
- Parallel multi-creator analysis: Evaluate multiple creators simultaneously

## Differentiators
- Content-based vs metadata-based: Kuli analyzes what creators actually say and show in their videos, not just follower counts and engagement rates
- Multimodal AI: Uses GPT-4o vision to see, hear, and read creator content simultaneously
- Frame-by-frame video analysis: Every frame of every video is processed for brand fit, competitor mentions, visual style, and spoken messaging
- Natural language search: Describe your ideal creator in plain English (or French) — no filters, no Boolean queries
- 24/7 content monitoring: Continuous post-publication surveillance with real-time alerts

## Supported Platforms
- TikTok (videos, posts)
- Instagram (Reels, posts, Stories)

## Use Cases
- **Creator Discovery**: Find brand-fit creators by describing your ideal match in natural language. Kuli scans millions of analyzed videos to surface relevant creators based on content, not metadata.
- **Brand Safety Monitoring**: Set custom brand guidelines (competitor list, restricted contexts, brand values). Kuli monitors creator content 24/7 and sends alerts when content goes out of scope.
- **Campaign Performance Analysis**: Track real-time campaign metrics, get AI-powered optimization recommendations, and predict campaign ROI before investing.
- **Competitor Strategy Analysis**: Analyze competitor creator partnerships, identify top-performing creator collaborations, and discover untapped creators in your niche.
- **Content Vetting**: Automatically vet creator content for brand fit, controversial messaging, competitor mentions, and regulatory compliance before approving partnerships.

## Pricing
- **Free Discovery Tier**: Try AI-powered creator search instantly on the homepage — no signup needed. Get a curated list of brand-fit creators in seconds.
- **Discovery & Campaign Agent**: Full platform with custom pricing. Includes unlimited creator tracking, campaign analytics, brand safety monitoring, competitor strategy tracking, trend analysis, and spreadsheet export. Free trial available — fill in your details and get set up within 24 hours.

## Technology
- **Multimodal AI**: GPT-4o vision for simultaneous visual, audio, and text analysis of creator content
- **Video Frame Extraction**: Every frame processed using computer vision for brand alignment and risk detection
- **Audio Transcription**: Full audio transcription with context awareness using Azure OpenAI Whisper
- **Vector Embeddings**: Semantic search across millions of analyzed creator videos using pgvector
- **Real-time Processing**: Serverless architecture on Azure Functions for scalable content analysis

## Quantified Claims
- Save 10+ hours per week on creator research and vetting
- +45% ROI on influencer campaigns through better creator matching
- Millions of TikTok and Instagram videos analyzed
- 24/7 brand safety monitoring
- Full creator content review in minutes instead of 4-6 hours
- 10x scale capacity: manage 10x more creator partnerships with the same team

## How It Works
1. **Discover**: Describe your ideal creator in natural language. Kuli's AI scans millions of analyzed videos to find matches.
2. **Analyze**: Deep analysis of creator content quality, messaging tone, and visual style for brand alignment.
3. **Validate**: Verify audience demographics, engagement authenticity, and brand safety compliance.
4. **Predict**: AI-powered performance predictions and ROI estimates based on historical data.
5. **Track**: Monitor real-time campaign metrics with automated reporting and optimization recommendations.
6. **Scale**: Expand successful partnerships and grow your influencer program efficiently.

## Glossary

Kuli has defined several terms to describe its AI-powered influencer marketing capabilities:

- [Video Intelligence Engine](https://kuli.one/glossary/video-intelligence-engine): An AI system using LLVMs to watch creator videos frame by frame for brand safety, content style, and audience alignment insights
- [Creator Content Profile](https://kuli.one/glossary/creator-content-profile): An AI-generated analysis of a creator's video content capturing style, patterns, safety signals, and brand fit indicators
- [Discovery Intelligence](https://kuli.one/glossary/discovery-intelligence): AI-powered creator identification based on content quality signals rather than follower counts, finding emerging creators 6-18 months early
- [Parallel Content Analysis](https://kuli.one/glossary/parallel-content-analysis): The ability to evaluate 50+ creator video profiles simultaneously using AI agents
- [Contextual Safety Engine](https://kuli.one/glossary/contextual-safety-engine): An AI system that detects brand safety risks by understanding video context, not just keywords — catching what blocklists miss

## Comparison with Other Platforms
- **vs CreatorIQ**: CreatorIQ focuses on enterprise workflow management and metadata-based filtering. Kuli analyzes actual video content frame-by-frame for deeper brand fit assessment.
- **vs Grin**: Grin is an e-commerce-focused CRM for creator relationships. Kuli specializes in AI-powered content analysis and discovery, watching what creators actually produce.
- **vs HypeAuditor**: HypeAuditor analyzes audience quality and engagement metrics. Kuli goes further by analyzing the actual video content — visual style, spoken messaging, brand mentions, and tone.
- **vs Traditional Platforms**: Most platforms filter by follower count, engagement rate, and demographics. Kuli is the only platform that watches creator videos to understand what they actually say and show.

## Target Audience
- Brand marketers managing influencer campaigns
- Influencer marketing agencies
- Brand safety teams at companies with 50+ active creator partnerships
- Growing brands looking to scale creator partnerships efficiently

## Company
- Founded: 2025
- Headquarters: Paris, France (Levallois-Perret)
- Website: https://kuli.one
- LinkedIn: https://www.linkedin.com/company/kuliai

## Free Tools
- Tools Directory: https://kuli.one/tools
- TikTok Engagement Rate Calculator: https://kuli.one/tools/tiktok-engagement-calculator
- Instagram Engagement Rate Calculator: https://kuli.one/tools/instagram-engagement-calculator
- Influencer Pricing Calculator: https://kuli.one/tools/influencer-pricing-calculator
- EMV Calculator: https://kuli.one/tools/emv-calculator

## Pages
- Homepage: https://kuli.one
- Brand Safety: https://kuli.one/brand-safety
- Blog: https://kuli.one/blog
- Contact: https://kuli.one/contact
- Glossary: https://kuli.one/glossary

## Extended Documentation
- Full documentation: https://kuli.one/llms-full.txt