Kuli joins Microsoft's GenAI Studio

Oct 25, 2024

Kuli is excited to announce its selection for the prestigious GenAI studio program organized by Microsoft! With this partnership we will sharpen our expertise alongside Microsoft’s specialists and AI infrastructure, and we will enhance our ability to scale and cater to enterprise clients.

At Kuli, we redefine the way brands approach influencer marketing through high-scale, brand-focused video analysis. Our AI-powered solution drives strong ROI on influencer marketing campaigns by automating brand-specific video analysis. We identify crucial performance drivers in posts — like background, visuals, posture, and speech style —that maximize returns on campaigns.

Kuli also minimizes the time marketing teams spend manually identifying and monitoring content creators and flags potential risks in creator profiles, helping brands stay clear of issues that could generate negative publicity.

We’re thrilled to join Microsoft’s GenAI studio program alongside innovative partners and industry leaders from Mistral AI, NVIDIA, GitHub, Danone, and Cellenza. This collaborative ecosystem will empower Kuli to advance our product offerings and refine go-to-market strategies, aligning perfectly with our vision to transition influencer marketing from an intuition-driven to a prediction-driven practice.

Stay tuned for updates as we embark on this exciting journey!