Kuli at Followme Paris

You know that exciting moment when you finally get to share something you've been working on in secret? That's exactly how we felt at FollowMe Paris last week! While we've been quietly building Kuli with some amazing partners and clients, we decided it was time to give the world a peek at what we've been up to, especially as we're getting closer to making it widely available in the coming months.

At Kuli, we're on a mission to transform influence marketing through AI video analysis. We believe the industry is ready to move beyond intuition-based decisions to embrace a new era of data-driven campaign optimization. Sure, gut feeling has its place, but imagine combining it with the power of predictive analysis! We've developed AI models that dive deep into creator content, helping brands drive up the ROI of their influence marketing campaigns.

We were particularly excited to showcase the ContentCheck engine we've been cooking. Just think about it: instead of spending countless hours glued to your screen watching video after video, brands can now understand thousands of hours of creator content through their own unique lens. Pretty cool, right?

We were thrilled to show off a specific use case we developed with our friends at ARPP. It helps brands spot potential greenwashing risks in creator content. It's just one example of what's possible, but it really shows how AI can augment team's coverage and capabilities in our industry.

The response? Well, it blew us away! Watching brands, agencies, and creators get excited about our demo was such a rewarding moment. A particular highlight was when French Deputy Stephane Vojetta, who championed the groundbreaking French influencer law last year, stopped by. His words really stuck with us: "there should be a button for such AI on every phone." Well, just wait for it …

We're still heads down working with our early partners to make everything just right, but we can't wait to share this with more brands soon. This preview at FollowMe Paris was just the beginning of sharing our vision for the future of influence marketing.