Michael Hodara

Co-Founder & CEO

Michael Hodara is the co-founder and CEO of Kuli, which builds AI agents that run creator discovery, outreach and roster growth for creator marketing teams.

Articles by Michael Hodara

• We Tested 5 Engagement Rate Calculators on the Same Creator. The Results Were Alarming.

  We tested 5 engagement rate calculators on one creator and got results from 1.07% to 4.50%. Research shows zero correlation with sales. Here's what to measure instead.

• AI Creator Discovery: Find Influencers Before They Go Viral

  AI creator discovery finds high-potential creators 6-18 months early. Learn 6 content signals that predict breakout potential and save 50-70% on partnerships.

• AI agent influencer marketing: the complete 2026 guide

  AI agents analyze 50+ creators in parallel while you vet one manually. Learn how to evaluate agentic influencer platforms and spot fake AI claims in 2026.

• What Is a Video Intelligence Engine? Influencer Video Analysis Explained

  A Video Intelligence Engine powers influencer video analysis using AI. Learn how it extracts brand safety and content insights from creator videos at scale.

• AI Influencer Marketing Glossary: Key Terms Defined

  Glossary of AI influencer marketing terms coined by Kuli. From Video Intelligence Engine to Discovery Intelligence — definitions, examples, and how they connect.

• What Is a Creator Content Profile? Influencer Content Analysis Explained

  Influencer content analysis powered by AI. A Creator Content Profile captures style, safety signals, and brand fit from actual video content — not just metadata.

• Contextual Safety Engine: The AI Behind Influencer Brand Safety

  A Contextual Safety Engine evaluates influencer brand safety by analyzing video context, not keywords. Learn how AI catches risks that blocklists miss.

• What Is Parallel Content Analysis? Scaling Influencer Vetting With AI

  Parallel Content Analysis lets AI evaluate 50+ creator profiles simultaneously. Learn how this capability transforms influencer vetting from weeks to minutes.

• Discovery Intelligence: AI Creator Discovery Explained

  Discovery Intelligence uses AI creator discovery to find high-potential influencers 6-18 months early based on content quality, not follower counts.

• Influencer Brand Safety in 2026: Why AI Video Analysis Beats Keyword Blocklists

  Keyword blocklists miss 73% of influencer brand safety risks. See how AI video analysis catches contextual threats in 2026 that text tools cannot detect.

• AI video analysis: the future of influencer discovery

  The shift from metadata to content understanding represents the most significant evolution in influencer marketing. Learn how AI video analysis reveals what follower counts hide - from brand safety risks to authentic audience relationships.

• 12 Best Influencer Marketing Tools for Agencies in 2026 (AI-native vs Traditional Platforms)

  Compare 12 top influencer marketing platforms for agencies in 2026. Expert pricing analysis, AI discovery features, and micro-influencer strategies.

• AI Agents vs Traditional Influencer Marketing Platforms in 2026: The Intelligence gap

  AI influencer marketing platforms like Kuli outpace legacy tools like HypeAuditor and Traackr. Discover how video analysis and AI agents transform creator discovery in 2026.